▸ Field notes
Field notes from keyword country
Long-form, practical writing on the craft this product automates: how to research keywords, read intent, build clusters and judge difficulty. No AI slop, no 300-word "ultimate guides".
Jul 22, 2026 · 10 min read
How to use Google Search Console for keyword research
It is the only keyword tool that reports what actually happened instead of estimating. How to pull striking-distance queries, read the four opportunity patterns, and act on them.
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Jul 22, 2026 · 11 min read
How to do keyword research for clients
Brief first, tools second. The workflow that keeps client research fast enough to be profitable and defensible enough to survive the meeting where it gets challenged.
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Jul 19, 2026 · 10 min read
How to use Google Keyword Planner, step by step
Planner is free, first-party and built for advertisers, which explains every one of its quirks. How to access it, read the data without being misled, and where it stops.
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Jul 19, 2026 · 9 min read
What is a good keyword difficulty score?
There is no universal good score. What counts as winnable depends on your authority, the live SERP, and the intent behind the term. The ranges, and how to read them.
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Jul 19, 2026 · 10 min read
How to find low competition keywords for SEO
Low competition is where a small site actually wins. Where those keywords hide, how to judge difficulty without lying to yourself, and which ones carry a buyer.
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Jul 19, 2026 · 11 min read
Keyword research for affiliate sites: a buyer-first guide
Affiliate sites live and die on buying-intent keywords, not traffic. How to find the review and comparison terms that pay, and skip the ones that never convert.
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Jul 17, 2026 · 8 min read
Long tail vs short tail keywords: which should you target first?
The head term gets the volume, the long tail gets the sales, and almost every site targets them in the wrong order. The rule that decides it.
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Jul 17, 2026 · 9 min read
Keyword mapping: how to map keywords to pages without competing with yourself
The one-spreadsheet habit that prevents cannibalization, kills duplicate work, and turns keyword research into a site structure. How to build the map.
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Jul 15, 2026 · 9 min read
Keyword gap analysis: how to find the keywords your competitors rank for and you do not
Your competitors already paid for the experiment and published the results. How to read them, and which keywords in the gap are actually worth taking.
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Jul 15, 2026 · 8 min read
How many keywords per page should you target for SEO?
One primary plus three to fifteen variants, and the number is not the point. The intent test that actually decides what belongs on a page.
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Jul 14, 2026 · 10 min read
Keyword cannibalization: how to find and fix it
Two of your pages are fighting over the same query and both are losing. How to spot it in Search Console, and the four fixes worth running.
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Jul 14, 2026 · 9 min read
SEO content brief: what to include, plus a template you can copy
The document that decides whether a draft ranks or gets rewritten twice. What belongs in a brief, what does not, and a template to steal.
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Jul 11, 2026 · 10 min read
How to find long tail keywords for SEO
Where long-tail keywords hide, how to tell the buyer-ready ones from filler, and how to turn a long messy list into topic clusters and a publishing order.
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Jul 6, 2026 · 11 min read
How to do keyword research for SEO: a practical guide
The full route from a blank page to a publishable content plan: seeds, expansion, intent, difficulty, clusters and prioritization.
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Jul 2, 2026 · 8 min read
Keyword search intent: the four types and how to read them
Intent decides whether a keyword deserves a guide, a comparison or a product page. Learn to read it before you write a word.
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Jun 27, 2026 · 9 min read
How to build topic clusters that actually rank
One article per cluster, one cluster per intent, everything linked to a pillar. The structure that stops you competing with yourself.
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Jun 22, 2026 · 8 min read
Keyword difficulty explained: what KD really measures
Every tool prints a KD number and every tool computes it differently. What the score really tells you, and what it quietly leaves out.
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Jun 17, 2026 · 10 min read
AI tools for SEO: what they do well and where they bluff
AI is genuinely good at the synthesis work of SEO and genuinely bad at pretending to know live numbers. A field guide to the difference.
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