Keyword Insights Pricing and the Real Cost of Clustering, Briefs and Writing Credits

Keyword Insights pricing starts at $58 a month for Basic with 10,000 credits, while Professional costs $99 for 20,000 credits. The comparison table also lists Premium at $299 for 50,000 credits, although the plan cards show Enterprise with custom pricing instead. Clustering costs one credit per keyword, adding intent costs another, and briefs and writing spend the same allowance.

Buy against your monthly job mix, not the largest keyword allowance. If you only need a clustered content plan, start with our Keyword Insights alternative for content planning. The figures below come from the vendor pricing page at keywordinsights.ai/pricing, with derived costs labeled separately.

Keyword Insights plans and monthly allowances

Basic is the solo entry point. Professional adds seats, workspaces and collaboration features alongside more credits. Enterprise requires a custom quote. All prices below are monthly US dollar list prices, not annual equivalents.

Plan	Monthly price	Monthly credits	Seats	Workspaces and support
Basic	$58	10,000	1	5 workspaces, AI Agent support
Professional	$99	20,000	3	10 workspaces, team sharing, labeled Most popular
Premium in comparison table	$299	50,000	Not listed in the comparison table	Absent from the plan cards
Enterprise	Custom	Custom	Custom	Custom workspaces, priority support, demo and onboarding

Credits replenish monthly. The annual toggle says save 20%, but does not print annual prices. If that discount applies to the $58 list price, Basic works out to roughly $46.40 per month. That is derived arithmetic, $58 multiplied by 0.8, rather than a quoted annual price. Confirm the amount before paying yearly.

What each job costs in credits

The advertised job counts are alternative uses of the allowance, not separate quotas you can spend together. Each maximum below assumes the whole monthly pool goes to that job. Adding intent or ranking tracking increases the credits required per keyword.

Job	Credit cost	Basic maximum	Professional maximum	Premium maximum
Clustering	1 per keyword	10,000 keywords	20,000 keywords	50,000 keywords
Clustering with search intent	2 per keyword	5,000 keywords	10,000 keywords	25,000 keywords
Clustering with ranking tracking	2 per keyword, including the extra 1 for tracking	Not specified	10,000 keywords	25,000 keywords
Keyword discovery research	1,000 per order	10 orders	20 orders	50 orders
Content brief	100 per brief	100 briefs	200 briefs	500 briefs
Writing Assistant	200 per article	50 articles	100 articles	250 articles
AI Writing Agent	1,200 per article	Subtract each article from the same credit pool
SERP Similarity	25 per search	400 searches	800 searches	2,000 searches
Title AI	10 per use	1,000 uses	2,000 uses	5,000 uses
SERP Analyzer	10 per use	1,000 uses	2,000 uses	5,000 uses

The comparison table separately lists AI credits for content at 50,000 on Basic, 250,000 on Professional and 500,000 on Premium, plus 1, 5 and 10 writer voices respectively. Keep those labels separate from monthly job credits. Do not treat the AI content allowance as extra clustering capacity.

The cost per clustered keyword

Professional has the lowest calculated clustering cost of these plans when you use the entire allowance. These are derived unit costs, not separately purchasable keyword prices. They exclude discovery, briefs, tracking and writing.

Plan	Calculation without intent	Per keyword without intent	Per keyword with intent
Basic	$58 / 10,000	$0.0058	$0.0116
Professional	$99 / 20,000	$0.00495	$0.0099
Premium	$299 / 50,000	$0.00598	$0.01196

Intent doubles the credit spend, so it doubles the unit cost. Premium buys a larger allowance but costs more per clustered keyword than Professional. Moving up makes sense for capacity or features, not because every larger subscription automatically has a better unit price.

A mixed agency workload that fits Basic until writing starts

An agency clustering 4,000 keywords with intent spends 8,000 credits. Ten content briefs add 1,000, bringing the total to 9,000. That fits Basic's 10,000 credits, assuming only one person needs access and five workspaces are enough.

Add one AI Writing Agent article at 1,200 credits and the total becomes 10,200, exceeding Basic by 200 credits. This is why a buying decision based on keyword count alone can fail. List the clustering, intent, discovery, briefs and articles you actually expect to order before choosing a tier.

Why Premium appears in the table but not the cards

The vendor page has an inconsistency. Its cards show Basic, Professional and custom Enterprise, while the comparison table still names Premium at $299 with 50,000 credits. That does not establish whether Premium is available to new buyers or whether Enterprise replaces it. Ask for confirmation before budgeting around Premium.

Third party listings also disagree. One Capterra listing shows a $58 starting price, another shows $9.99 a month, and G2 shows no pricing. Use the vendor page for the purchase decision, and resolve any mismatch at checkout rather than treating a directory entry as an offer.

The trial and pay as you go option

Keyword Insights offers a $1 trial for 7 days with 5,000 one-time credits. The stated trial allocation includes two discovery searches costing 2,000 credits, clustering up to 500 keywords, one brief, one AI writing article and one Writing Assistant article. Test a real workflow rather than only browsing the interface.

After the trial, the account drops to pay as you go and is not charged unless you subscribe. Pay as you go exists, but pack prices are not printed on the pricing page. Without those prices, you cannot calculate whether occasional packs beat Basic or what extra capacity would cost for the mixed workload above.

Which plan to buy for your team

• Solo consultants should consider Basic when one seat and five workspaces cover the work and the combined job budget stays within 10,000 credits.
• Small content teams should consider Professional for three seats, team sharing and 20,000 credits, especially when collaboration matters as much as clustering capacity.
• Higher volume writing teams should confirm Premium availability or request Enterprise terms before relying on the comparison table's larger allowance.
• Occasional researchers should use the trial to measure their workflow, then check pay as you go pack prices before taking a monthly subscription.

Basic also lacks one free re-clustering, bring your own difficulty score, folders, a brief context prompt and guest mode editing. Professional and Premium include these, plus watermark removal on SERP Similarity and SERP Analyzer and domain authority in SERP Similarity. A workflow that needs these features can justify Professional before Basic runs out of credits.

If seats dominate your decision, read our Keyword Cupid vs Keyword Insights pricing comparison and Keyword Cupid alternative guide. Compare access alongside usage rather than assuming cheaper credits mean a cheaper team subscription.

KeywordPilot for buyers who want a content plan

KeywordPilot returns a clustered content plan with intent included and no credits. It does not write articles or briefs. Our Keyword Insights alternative comparison suits buyers who want that planning output, while Keyword Insights is the better buy for teams wanting briefs and AI writing in one credit pool.

KeywordPilot plan	Monthly	Per month billed yearly	Content plans per month	Seats	Bulk keywords per run
Starter	$49	$24	40	1	200
Growth	$99	$49	200	3	500
Agency	$299	$149	800	10	2,000
Enterprise	$598	$299	1,600	25	5,000

Volume and difficulty are model estimate bands, not measured search volume numbers or CPC. Rank tracking reads your own connected Search Console rather than scraping the SERP. See the keyword clustering tool for the output and KeywordPilot plan limits and pricing for allowances.

Once cluster pages are published, they still need links to compete for rankings. If outreach is the next bottleneck, evaluate a link building service against the relevance of the pages it can help you reach. A clustering subscription pays for research, not the links those pages need.

Keyword Insights pricing questions

How much does Keyword Insights cost?

Keyword Insights costs $58 a month for Basic with 10,000 credits and $99 for Professional with 20,000 credits. The comparison table lists Premium at $299 for 50,000 credits, while the cards show custom Enterprise instead. Annual billing advertises 20% savings, but annual prices are not printed.

Does Keyword Insights have a free trial?

No, the published trial costs $1 for 7 days and includes 5,000 one-time credits. Its stated allocation covers discovery, limited clustering, a brief and both writing options. Afterward, the account drops to pay as you go and is not charged unless you choose to subscribe.

How many credits does Keyword Insights clustering use?

Keyword Insights clustering uses one credit per keyword. Adding search intent costs one more credit per keyword, so Basic's 10,000 credits cover up to 10,000 clustered keywords or 5,000 with intent. Discovery, briefs and writing draw from the same pool and reduce what remains available for clustering.

Is Keyword Insights cheaper than Keyword Cupid?

Keyword Insights Basic undercuts Keyword Cupid per keyword from 10,000 keywords a month. Basic costs $58 for 10,000 credits. Keyword Cupid Freelancer costs $49.99 for 5,000 credits and five users, while Agency costs $149.99 for 20,000 credits. Freelancer has the lower monthly bill for a smaller clustering workload.

Is Keyword Insights worth it?

Yes, if your team uses clustering, briefs and AI writing enough to justify sharing a monthly credit pool. Professional is particularly relevant when three seats and collaboration features matter. If you only need a clustered content plan, compare a flat plan alternative before paying for a writing suite.