SE Ranking Core at $129 a month and Moz Pro Standard at $99 are the two plans most people end up choosing between once Ahrefs and Semrush look too expensive. SE Ranking is the better buy for anyone tracking more than a few hundred keywords or running more than three sites, because it tracks 2,000 keywords daily across 10 projects against Moz's 300 a month across 3 sites. Moz is the better buy if you want the gentler interface, a cheaper entry point, or the $49 single site plan that sits below both. That is the decision. The arithmetic is below.
Every figure here was read off each vendor's own pricing page on September 2, 2026. That matters on this comparison specifically, because Moz changed what its plans include within the last few days and SE Ranking deleted its cheapest plan earlier this year, so a lot of what currently ranks for this question describes products that no longer exist. Last updated September 2026.
The prices, side by side
SE Ranking's pricing page geo-detects. It served us euros from our location, and its euro and dollar numerals are not the same figure, so the dollars below are its US list prices rather than a conversion.
| Plan | Monthly | Annual, per month | Sites or projects | Tracked keywords | Seats |
|---|---|---|---|---|---|
| Moz entry plan | $49 | Not published | 1 website | Not published | Not published |
| Moz Pro Standard | $99 | $79 | 3 sites | 300 per month | 1 |
| Moz Pro Medium | $179 | $143 | 10 sites | 1,500 per month | 2 |
| Moz Pro Large | $299 | $239 | 25 sites | 3,000 per month | 3 |
| SE Ranking Core | $129 | $103.20 | 10 projects | 2,000 daily | 1 manager seat |
| SE Ranking Growth | $279 | $223.20 | 30 projects | 5,000 daily | 3 manager seats |
Both vendors discount annual billing by exactly 20 percent, which is the category norm rather than a differentiator. Committing to a year on either buys you roughly two months.
Daily versus monthly is the number that decides it
The single most important row in that table is easy to skim past. Moz says 300 tracked keywords per month. SE Ranking says 2,000 keywords daily. Those are not the same kind of allowance, and the gap is much wider than the six to one the raw numbers suggest.
A monthly meter is a budget you spend. A daily meter is a standing capacity: SE Ranking will re-check the same 2,000 keywords every day of the month without the allowance running down. If you want to know where 400 keywords ranked yesterday, Moz Pro Standard cannot do it at any point in the month, because 400 exceeds the whole allowance. SE Ranking Core does it every morning with 1,600 to spare. On cost per tracked keyword, SE Ranking Core works out near 6.5 cents against roughly 33 cents for Moz Pro Standard, the widest spread in the category.
The honest counterweight: that ratio only matters if you spend the units. The crossover sits near 300 tracked keywords. A consultant watching 60 keywords on one client site is not getting $30 of extra value out of SE Ranking, and will find Moz's interface faster to work in. Above 300 keywords, or above three websites, the arithmetic stops being close.
Moz has a $49 plan and it is easy to miss
Moz's published tiers start at $99, but the company also sells an entry level plan at $49 a month, described in its own words as designed specifically for individuals managing a single website. It is not on the main pricing grid and Moz publishes no allowances for it at all: no keyword count, no crawl limit, no seat count.
That makes it hard to compare and worth asking about anyway. If you run one site and the $99 tier is the reason you are looking at alternatives, the plan that solves your problem may be one Moz has not put in front of you. Ask support what the $49 plan actually allows before you shop elsewhere. SE Ranking has nothing below $129 since it deleted its $65 Essential plan, which several first page roundups still recommend as though it were available.
AI search visibility: Moz just pulled ahead, and both still miss Claude
This is the column that has moved most, and it moved again this week. When we checked at the end of August, Moz Pro Standard tracked two AI models, GPT and Gemini, with Google AI Mode added on the tiers above. As of September 2, 2026, all three Moz tiers show four tracked AI models: GPT, Gemini, Google AI Mode and Perplexity. The prices did not change. Standard still includes 1 AI visibility dashboard, 50 tracked prompts and 2 AI content briefs a month; Medium gets 2 dashboards, 100 prompts and 10 briefs; Large gets 4, 200 and 50.
| Plan | Price | Tracked prompts | Cost per prompt |
|---|---|---|---|
| SE Ranking Core | $129 | 100 daily | $1.29 |
| Moz Pro Medium | $179 | 100 | $1.79 |
| Moz Pro Standard | $99 | 50 | $1.98 |
SE Ranking is cheaper per prompt and, again, meters daily rather than monthly. Moz names its engines explicitly, which SE Ranking does not, so you know exactly what you are buying. Pick on whichever of those two properties you care about.
Neither tracks Claude. Moz just doubled its model count and still lists GPT, Gemini, Google AI Mode and Perplexity. Ahrefs, Semrush and Ubersuggest publish no Claude coverage either. If your buyers are developers, lawyers or finance teams, where Claude usage is heavy, no mainstream SEO platform will show you that surface today, and that is worth knowing before you buy either of these on the strength of the AI feature list.
Seats, clients and the thing SE Ranking does that nobody else does
Moz includes 1 user on Standard, 2 on Medium and 3 on Large, and the way to get more people in is to move up a tier. SE Ranking Core includes 1 manager seat and Growth includes 3, with the same upgrade path.
The difference sits in the add ons. SE Ranking sells an Agency Pack for 59 euros a month on annual billing only, which includes 30 client seats, white label reporting and a lead generator widget. Those 30 are not working logins for your team; they are read access for the people you report to. It is the only product in this category that will give your client their own login at all. If you are an agency and your clients keep asking where their rankings are, that add on is the reason to look at SE Ranking over Moz, and it costs less than the gap between Moz Standard and Moz Medium.
Two meters on Moz that people routinely misread
Moz Pro Standard tracks 300 keywords a month and separately allows 150 keyword queries a month in Keyword Explorer. Those are different meters. The tracked keyword count is your rank tracking capacity; the query count is how many times you can research a new keyword. People read the larger number as covering both and then run out of research queries halfway through a month.
The free Moz Keyword Explorer preview is 3 searches per day, not the 10 a month that several roundups report. And Moz Pro Standard caps saved keywords at 500, as 5 lists of 100, which is the same cap Ahrefs applies on its $29 Starter plan. If your process involves building long working lists, check that cap on any plan before you commit to it.
Which one should you buy
Buy SE Ranking Core at $129 if you track more than about 300 keywords, run more than three websites, or have clients who want their own login. The daily meter and the 10 project allowance are genuinely more capacity than anything else at that price, and the Agency Pack has no equivalent anywhere.
Buy Moz Pro Standard at $99 if you run one to three sites, want the friendlier interface, and want your AI engines named explicitly rather than implied. Ask about the $49 plan first if you run a single website, because it may cover you for half the price.
Buy neither, for now, if the thing slowing you down is not data. Both of these hand you a keyword export and stop there. Deciding which of those keywords become pages, in what order, and which are winnable at your current authority is a separate job, and it is the one that determines whether the subscription pays for itself. That is the step our SEO software comparison covers across the whole category, and if you want the numbers on the two market leaders instead, we have broken down Semrush pricing and every Moz Pro pricing tier the same way. The other half of most SEO budgets goes on link acquisition, where the bottleneck is not software at all but getting replies, so if that is your next problem you will get further with a system for sending personalized outreach at scale than with another rank tracker.
The short version
SE Ranking Core gives you roughly five times the tracked keyword capacity of Moz Pro Standard for 30 percent more money, plus daily rather than monthly refresh and three times the projects. Moz gives you a cheaper entry point, a named list of tracked AI engines and an interface most people find easier on day one. Both discount annual billing 20 percent. Neither tracks Claude. Below 300 tracked keywords the price difference decides it and Moz wins; above 300, the capacity decides it and SE Ranking wins by a wide margin.
Put it into practice
The fastest way to apply this article: run your own niche through the free Keywordpilot demo. One seed keyword, twenty seconds, a clustered mini content plan. No account.