▸ Founding-member pricing · no card today
Keyword research tool pricing that pays for itself
This is the planned pricing we commit to for early-access users: request access now and these rates are locked in for you at launch. Every button below joins the early-access list. Nothing is charged today.
Starter
Solo creators and freelancers
$32/mo
billed yearly · $39/mo monthly
- Keyword discovery and AI clustering
- Content plans with article briefs
- Difficulty and volume bands
- 1 project
Most popular
Growth
In-house marketers and small teams
$82/mo
billed yearly · $99/mo monthly
- Everything in Starter
- Rank tracking on your keywords
- Difficulty and volume history
- 5 projects, 3 seats
Agency
Agencies and multi-site operators
$249/mo
billed yearly · $299/mo monthly
- Everything in Growth
- Client workspaces
- White-label plan exports
- 25 projects, 10 seats
Enterprise
Large teams and organizations
Custom
volume pricing, annual invoice
- Everything in Agency
- SSO/SAML, roles and permissions
- SLA, PO invoicing, security review
- Dedicated onboarding and support
Yearly billing takes two months off. Founding rates are locked in for as long as you stay subscribed.
▸ The honest math
What the incumbent stack costs
A typical content team pays for a big-suite subscription it uses at maybe ten percent: Ahrefs from about $129/mo, Semrush from about $139/mo, both credit- or seat-limited, plus a separate clustering tool at $58 or more. The synthesis, deciding what to write, still happens by hand. The honest comparisons: Ahrefs, Semrush, Ahrefs vs Semrush, Ubersuggest, and the whole field priced together in the best keyword research tools roundup.
For a business buyer the frame is simple: replace a $129 to $499 per month stack, and cut time-to-first-article from days of spreadsheet work to an afternoon.
Monthly cost, like for like
Incumbent prices are public list prices, checked at source August 31, 2026. We compare price and category capabilities only, never fabricated benchmarks.
▸ Keyword research pricing, annualized
What keyword research costs per year, monthly against annual
Keyword research costs between $29 and $140 a month if you buy a tool, and the annual discount across this category clusters tightly between 16 and 20 percent. In practice, committing to a year saves you about two months. Below is every vendor’s entry plan at both billing terms, with list prices checked at source on August 31, 2026.
| Entry plan | Monthly list | Annual, per month | Paid up front for a year | You save |
|---|---|---|---|---|
| Keywordpilot Starter (founding) | $39 | $32 | $384 | 18% |
| Keywordpilot Growth (founding) | $99 | $82 | $984 | 17% |
| Ubersuggest Individual | $29 | no annual plan published | $348 | none |
| Surfer Discovery | $59 | $49 | $588 | 17% |
| Moz Pro Standard | $99 | $79 | $948 | 20% |
| SE Ranking Core | $129 | $103.20 | $1,238 | 20% |
| Ahrefs Lite | $129 | not published per tier | not published | up to 17% |
| Semrush Pro | $139.95 | $117.33 | $1,408 | 16% |
Two things the table gives away
The cheapest way in, Ubersuggest at $29, is the one plan with no annual discount at all. It sells a lifetime deal instead, which pays back in about ten months. And Ahrefs is the only vendor here that will not publish a per-tier annual rate, advertising “up to 17%” without saying which tiers reach it, so you cannot budget an Ahrefs year from the pricing page alone.
When annual billing is the wrong call
Saving 20% is real money, but you are paying twelve months up front for software you have used for a week. If you are still deciding between two tools, or your site is new enough that your keyword set will look different by spring, the monthly rate is cheap insurance. Annual pricing rewards a decision you have already tested, not one you are still making.
Figures are public US list prices read at each vendor’s own pricing page on August 31, 2026, in USD. Annual totals are the vendor’s annual per-month rate times twelve. We compare price and published allowances only, never fabricated benchmarks. See the full field in the best keyword research tools roundup, or the per-vendor detail on Semrush pricing, Moz Pro pricing and SE Ranking pricing. Buying for a whole team instead? Compare SEO software for agencies.
▸ Pricing questions
Asked before you did
How much does keyword research cost?
Keyword research software costs $29 to $140 a month. Ubersuggest is the cheapest real entry at $29, Moz Pro starts at $99, Ahrefs and SE Ranking at $129, Semrush at $139.95, and Keywordpilot Starter at $39, or $32 on founding annual pricing. Paying annually saves 16 to 20 percent across the category.
Is there a free plan?
No. The free demo is the free taste, and it is genuinely useful. Founding pricing, locked in for early-access users, is the reward for being early.
When will I be charged?
Never, until launch. Requesting access costs an email address. When your spot opens you choose a tier, and only then does billing start, at the founding rate.
What does "locked in" mean exactly?
The founding rate on your tier stays yours for as long as you keep the subscription, even after public prices go up.
Can I switch tiers later?
Yes, up or down at any time after launch. The founding discount follows you to the new tier.
▸ Final approach
Lock in the founding rate.
Request access today and the prices on this page are yours at launch, whichever wave you land in.
No card. No spam. One email when your spot opens.